Sophie Gibson Tells Caribbean Creatives To Value Their Work & Know Their Worth || Branding Bloopers

This episode is sponsored and co-hosted by the Jamaica Chamber Of Commerce

Sophie Gibson has established a strong brand for herself as a go-getter, a pioneer, a brand builder and an innovative digital marketer. She is the driving force behind many well established events and brands including being the founder of Vivo Agency. Vivo is a creative marketing and digital media agency who differentiates itself by delivering exceptional brand experiences using technology. Vivo works with some of the world’s most recognized and respected brands, including the City of Atlanta, Delta Air Lines, AT&T, Hartsfield-Jackson Atlanta International Airport and the Centers for Disease Control (CDC) to name a few. Although Vivo has now established itself as a top competitor in the digital marketing industry; it took a lot of hard work and sacrifice for Sophie to get the business here.

In this episode of Branding Bloopers, Sophie describes her journey to establishing her business. She describes the sacrifices she had to make while navigating a sometimes hostile industry landscape with different versions of racial and gender discrimination. Sophie describes the role her mentors played in pulling her up, teaching her the ropes and keeping her motivated as she moved forward. And finally, she leaves us with some insights and with some wisdom on some ways that Karibbean Kreatives can set a foundation from the beginning of their journey with a strong sense of their worth and value.

Click the link below to listen to the Branding Bloopers interview featuring Sophie Gibson.

Co-hosted by Suen Shaw of the Jamaica Chamber of Commerce.

SOUND OFF: What was the most valuable advice from Sophie that you can apply to your brand?

About Vivo Agency

A digitally-led, cross-media creative agency that creates exceptional experiences and forward-thinking ideas and solutions for its clients (

About Jamaica Chamber Of Commerce

The mission of the the Jamaica Chamber Of Commerce in Atlanta is to support the growth and prosperity of Jamaican entrepreneurs, business owners, and professionals through increased access, greater empowerment, and a stronger voice across the community of Atlanta, GA and beyond. (

BRANDING BLOOPERS is a series focused on having open conversations about the mistakes (bloopers) Karibbean Kreatives make while building their brands with the goal of educating others on what they can avoid.


2BKaribbean264 Posts

MISSION: To elevate the brand of Caribbean culture in the fields of MUSIC, BUSINESS and the ARTS by celebrating the work of cultural ambassadors while advocating for upcoming Caribbean talent1.



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