Pressure Creates Diamonds With His Reggae Music & Caribbean Events
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Video by Walter Drayton of Walter Drayton Photography
Delyno Brown is more commonly known by his moniker, Pressure Buss Pipe (aka Pressure). A reggae artiste from the island of St. Thomas in the U.S. Virgin Islands , Pressure has been on a very focused mission of spreading music and culture throughout the Caribbean diaspora. From his first break out hit called Love & Affection, he has continuously made strides to promote not only reggae music, but, also promote the brand of his country and the Caribbean region as a whole .
What is unique about Pressure Buss Pipe is that he has carved out a niche within his chosen genre of music and owns that space by staying laser focused on developing his skills. He continues to stay true to roots and culture no matter what is trendy at the time. Pressure is also passionate about giving back to his country. He has sought out ways to diversify his brand, but is fully aware that he is unable to execute all of these ideas by himself. He engaged a larger team of trusted friends to execute on some of his ideas such as his Culture Fridays event. (Marketing Tip)
We had a chance to sit down with Pressure to find out more about how his musical journey began and where he plans to go to next. Check it out!
TELL US ABOUT YOUR MUSICAL JOURNEY:
- Pressure started his love affair with music in the Virgin Islands playing the drums and trumpet. At age 16, he started writing reggae music, drawing inspiration from a diverse list of reggae artistes. In 1998, he started a group called the Star Lion Family with a few friends which was the catalyst to him recording his first album in 2004 called the Pressure is On. This album caught the attention of Don Corleone, who was behind one of his first international hit called Love and Affection.
WHAT HAVE YOU DONE DIFFERENTLY TO SUSTAIN YOUR BRAND?
- Pressure has stayed focused on roots and culture aspect of his music. He made a conscious decision not to get consumed with what’s trendy or with any of the the latest musical fads but rather stays true to his core love of cultural music.
WHAT DOES BEING AN AMBASSADOR FOR THE VIRGIN ISLANDS MEAN TO YOU?
- Pressure’s first acknowledgement as a cultural ambassador for the Virgin Islands in 2015. His next award came again this year for his accomplishments. (Click here for more). These honors fill him with a sense of pride to be receive accolades from the country where he was born and raised to acknowledge his works while he is still young and alive. However, he insists that he does not do his work for the awards. His focus is doing what is right, speaking up for the people and making sure that the music reaches all corners of the world.
HOW DO YOU GIVE BACK TO THE CARIBBEAN?
- Pressure Buss Pipe has put on a free Peace Concert in the Virgin Islands for the last few years. He invites recognized international artistes who normally charge a formidable fee for concerts. The mission is to speak positive and uplift the community and the music selections from the concert reflect that. He also travels to various islands and different parts of the world speaking to youth in classrooms. Pressure does not always document his charitable works because his focus is more on getting the work done rather than seeking out praise for what he is doing.
TELL US ABOUT CULTURE FRIDAYS:
- Arif Lounge was looking to add a Caribbean flavor to their club menu. Pressure invited his friends to be part of his team such as Capone and Wada to execute the event and the rest as they say is history. Caribbean, African and Latin American vibes are just a few of the cultural elements that you can expect each and every Friday at Arif Lounge on Buford Highway in Atlanta, Ga.
Find out more about Pressure on all social media platforms:
- Facebook: Pressure Buss Pipe
- Instagram: @pressurebusspipe
- Twitter: @Busspipe
SOUND OFF: What is your favorite song from Pressure Buss Pipe?
MISSION: To elevate the brand of Caribbean culture in the fields of MUSIC, BUSINESS and the ARTS by celebrating the work of cultural ambassadors while advocating for upcoming Caribbean talent1.