Daniel Loveless is passionate about his brand. In just a few years he has grown into a household name that has global impact. He has travelled to over twenty-six (26) countries with his brand, has garnered an audience of roughly one (1) million followers and can boast of about thirty (30) million views across YouTube and other platforms.

On the surface, you might mistake Daniel for any other social media influencer who spends his time posting pictures on instagram and enjoying the pursuits of any typical Trinbagonian. He prefers Maracas beach to Manzanilla beach, he likes roti and if given a choice between a Red Solo and Malta, he would choose a Malta. However, when you dig a little deeper, you encounter a young man who is very intentional about building his brand and having a powerful positive impact on the world.

Daniel has created an entertainment series called What Yuh Know. This social media series shows Daniel asking people from all walks of life general knowledge questions. Those who answer correctly get attractive prizes and for those who get it wrong, well lets just say, that is the entertainment part of his tagline ‘education through entertainment.’

His business brand has grown by leaps and bounds over the past few years. But, what is even more impressive is the work he has done on his personal brand. Loveless practices the Japanese philosophy called ‘Kaizen’ or the art of continuous self-improvement. This practice has challenged him to spend time alone as he continues to work through defining his life purpose.

This practice has also helped him to explore the why behind his brand. This strong sense of why helped him persevere through challenges like the skepticism and people doubting his vision. His strong sense of purpose challenged him to focus on being consistent and to continuously show up for his brand in the face of people telling him that his brand would soon be irrelevant when the hype fades. And, it is Daniel’s strong understanding of his why that allowed him to pivot during this unprecedented time in history to continue to do the work to build his brand.

Daniel believes that Caribbean creatives should focus their efforts on doing the work and eventually the rewards will come. His advice to other Caribbean creatives is to be solutions oriented in the face of all challenges. Daniel Loveless is an example for all Caribbean creatives who are trying to build globally competitive brands.

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Connect with Daniel Loveless on Facebook & Instagram at Why Yuh Know TT and Daniel Loveless.

SOUND OFF: What was best Daniel’s best advice in this interview for you for building a brand?