‘Do not follow where the path may lead , but go where there is no path and leave a trail’~Strode

When 2 innovative musical brands come together, creative magic happens. When these 2 brands get the attention of the former President of the US, this can open doors for other Caribbean artistes to walk through. Congrats to Protoje and Koffee for making Barack Obama’s 2021 Summer playlist with the song ‘Switch It Up.’ An example of a non-traditional promotion that can help build awareness of Caribbean music with new untapped audiences.

What other Caribbean songs would you recommend former President Obama listen to?

🎶: Switch It Up
🎤 Protoje ft Koffee

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Building Brands for Karibbean Kreatives

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