Winnielle Pereira Builds Brands On Promoting Self Love

This week’s Karibbean Kreative On The Rise is the business owner and grassroots organizer – Winnielle Pereira from Antigua and Barbuda.

While Winnielle resides in Basseterre, Saint Kitts and Nevis, she is from Saint John’s, Antigua and Barbuda. Winelle founded Pure Niceness, a result driven self-care company that creates products from all natural ingredients of the islands. Pure Niceness comes with soaps, hair & skin oils, and shea butter, all branded with “Made in St. Kitts & Nevis” on all of them. Currently, Pure Niceness’s account has accumulated over 1,300 followers and continues to grow!

Along with building her business in St. Kitts & Nevis, she and her daughter went on to establish Girls Illuminated, a grassroots movement that curates a unique, stimulating, and enlightening annual summer program, designed to empower, uplift, nurture, love, and inspire young girls. Although these are two distinct and unique brands, they complement each other well as they both are built on the foundation of promoting self-love.

Keep up with Winnielle through:


Personal: @divinelywinnielle

Pure Niceness




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