While working at the radio station, sometimes we get callers who ask innocently,’ Why are different artistes singing different versions of the same song?’ That is when it clicked, the…
Marketing Moves is a series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand and music. This week we feature veteran reggae band, MORGAN HERITAGE and soca…
A series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand and music. This week we feature dancehall queen, SPICE and soca monarch winner, VOICE. Vote for…
Kevin Lyttle continues to pioneer for soca music and the Caribbean with his music and business ventures. He has a piercing voice, a signature style and a business minded approach…
RemBunction has successfully managed to blend haunting emotional lyrics with merry upbeat music in his latest release entitled ‘The Christmas Spirit.’ The music evokes the sentimental loving spirit of…
Thoughts on Marketing Caribbean Music from a Marketing Professional Who Works in Music. Olatunji Yearwood and Dalton Harris are making history for Caribbean music. They are both bringing global attention…