Miami Carnival raised the bar on how Caribbean Carnivals should be marketed in North America. They were able to increase awareness of an already strong brand not only in Florida…
A series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand and music. Vote for your favorite. In my opinion, it is always worth celebrating Caribbean…
Ellie Manette, credited for being one of the inventors of steel pan music, has died. The steel drum (steel pan) is widely known as the only acoustic instrument developed in…
Visual Branding can take the marketing strategies of Caribbean artistes to a whole new level. Less than 10 seconds. That is the average attention span of humans these days. Close…
SOCALYPSO Was An Incomparable Music Production Of All The Best Parts of Caribbean Music Caribbean people are always eager to see a great production.. ..it could be a show,a party…
If you enjoy Caribbean music, there is a high likelihood that you’ve heard references to a ‘riddim’ (rhythm) more than once. Many West Indians assume that everyone knows what they…