Shaggy Featured In Cheetos Super Bowl Commercial
It’s an elite group that have unlocked the code. A group of Caribbean artistes who have unlocked the code to access multiple business endorsements . It’s the dream of many creatives because endorsements help to diversify a brand and ensure multiple revenue streams from not just within the Caribbean region but across the globe. Shaggy is part of that elite group! He is still cashing in from the song ‘It Wasn’t Me’ 20 years after it was recorded. Did you see his #Superbowl commercial with @cheetos yesterday? Take notes…a big business move that many #karibbeankreatives can learn from Which commercial was your favorite yesterday?
MISSION: To elevate the brand of Caribbean culture in the fields of MUSIC, BUSINESS and the ARTS by celebrating the work of cultural ambassadors while advocating for upcoming Caribbean talent1.