Marketing Moves is a series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand and music. Twenty Nineteen (2019) seems to be the year of soca collaborations…
The end result of Uber Soca Cruises’ master marketing campaign and event planning was an experience of a lifetime that brought soca lovers from all over the Caribbean together. Epic; Amazing;…
A series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand. This week is our soca edition, where we highlight two artistes who broke through the information…
Shaggy & Friends Benefit Concert Was A Big Deal And Not For the Reason You Think Yes, it is a very big deal that the annual Shaggy & Friends Benefit…
Without the darkness we cannot really appreciate the light. This sums up exactly how I feel about the sudden death of rising music star and radio personality, Devon Matthews. Even…
This is a follow up to our MUSIC MONDAY post, highlighting the interview of Bunji Garlin on Hot 97 FM. Mr Garlin raised some solid points on areas that are negatively…