International Reggae Day Celebrates Music, Culture and Lifestyle
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July 1st is International Reggae Day – a twenty-four-hour (24 hr) celebration of the reggae genre of music, culture and lifestyle which originated in Jamaica. The goal is to highlight and celebrate the best of Jamaican creativity and its worldwide impact using the power of music, media and communication technology to unite nations.* This year’s theme is Jamrock 2 Hip Hop and there will also be a tree-planting challenge.
International Reggae Day (IRD) will salute some of the legendary Game Changers in Jamaican music and in Hip Hop and explore the genesis of the connections made, beginning in the 1970s, through to the continued relationship, fusions and present day collaborations between the two genres, both global cultural phenomena. **
DJ Kool Herc, Biggie Smalls, Heavy D, Busta Rhymes, Supercat, Shinehead, Pepa Denton (Salt n Pepa), Shinehead, Fugees, Beenie Man, Bounty Killa and Damain Marley will recognized during the broadcast and saluted as IRD 2020 Game Changers.
Learn more about the history and origination of this event, curated by team member, Jason Walker.
MISSION: To elevate the brand of Caribbean culture in the fields of MUSIC, BUSINESS and the ARTS by celebrating the work of cultural ambassadors while advocating for upcoming Caribbean talent1.