Major Move for Caribbean Music At 2019 Essence Festival

The last few months have been great for creators and fans of Caribbean music. The music is getting lots of attention on multiple global platforms and we are all the…

 
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Are The 2019 Caribbean Music Collaborations Good For The Culture?

Marketing Moves is a series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand and music. Twenty Nineteen (2019) seems to be the year of soca collaborations…

 
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How ‘Soca Kingdom’ Creates Marketing Magic For the Soca Music Industry

Every year, like a child waiting to open Christmas gifts, the marketer in me eagerly awaits Machel Montano’s campaign for the Carnival season. His marketing team never fails to inspire awe…

 
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Provocative Atlanta Carnival Experience (A.C.E.) Launch To Address Unity in Community

FOR IMMEDIATE RELEASE   Media Contact: Marissa Williams 2BKaribbean@gmail.com  ATLANTA CARNIVAL EXPERIENCE (A.C.E.) LAUNCHES 2018 THEME AND FOCUSES ON BRINGING UNITY IN THE CARIBBEAN COMMUNITY Atlanta, GA: The Atlanta Carnival…

 
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Soc Artiste Preedy wants to ‘SAY YEAH’ to love || Music Mondays

Soca artiste Akeem Chance who goes by the sobriquet, “Preedy,” has released yet another hit showcasing his lyrical dexterity and musical talent. Preedy is not only a talented artiste, he…

 
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How Can the Blue Ocean Strategy Elevate the Soca Industry? (Part 2)

This is a follow up to our MUSIC MONDAY post, highlighting the interview of Bunji Garlin on Hot 97 FM. Mr Garlin raised some solid points on areas that are negatively…

 
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