The Journey & Legacy of Entertainer, Devon Matthews

Without the darkness we cannot really appreciate the light. This sums up exactly how I feel about the sudden death of rising music star and radio personality, Devon Matthews.  Even…

 
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How Can the Blue Ocean Strategy Elevate the Soca Industry? (Part 2)

This is a follow up to our MUSIC MONDAY post, highlighting the interview of Bunji Garlin on Hot 97 FM. Mr Garlin raised some solid points on areas that are negatively…

 
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Does The Plague of the Soca Industry Come from Within Its Own Community? (Part 1)

In my opinion Bunji Garlin is a soca ambassador extraordinaire. He has established a brand as one of the strongest lyricists in the soca field under the moniker the ‘Viking…

 
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Marketing Tips for Caribbean Musicians from the Best- #2 BRANDING

This is an ongoing series on marketing tips that most dominant Caribbean musical brands use to distinguish themselves in the market.   Consistent and Recognizable Imagery and Messaging It sounds so…

 
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Recovering from a ‘Buss Head’ and Living Life

This musical commentary offers us a double dip on life and culture in Trinidad and Tobago – it mixes folk traditions of several Carnival mas characters like the Stick Fighter and…

 
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Three Ways Buss Head, Bunji and Machel Changed the Story of Soca Music

The soca fraternity was abuzz with chatter on Friday when some random teaser visuals were released on the artistes respective social media pages. No fan- fare. No fuss. Simply Machel Montano’s…

 
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