Monster Marketing Moves By Caribbean Artistes featuring Olatunji Yearwood, Bunji Garlin and Busta Rhymes

A series highlighting Caribbean artistes who use innovative marketing moves to differentiate their brand. This week is our soca edition, where we highlight two artistes who broke through the information…

 
Read More

Shaggy & Friends ; How Their Social Media Campaign Nailed It!

 Shaggy & Friends Benefit Concert Was A Big Deal And Not For the Reason You Think Yes, it is a very big deal that the annual  Shaggy & Friends Benefit…

 
Read More

The Journey & Legacy of Entertainer, Devon Matthews

Without the darkness we cannot really appreciate the light. This sums up exactly how I feel about the sudden death of rising music star and radio personality, Devon Matthews.  Even…

 
Read More

How Can the Blue Ocean Strategy Elevate the Soca Industry? (Part 2)

This is a follow up to our MUSIC MONDAY post, highlighting the interview of Bunji Garlin on Hot 97 FM. Mr Garlin raised some solid points on areas that are negatively…

 
Read More

Does The Plague of the Soca Industry Come from Within Its Own Community? (Part 1)

In my opinion Bunji Garlin is a soca ambassador extraordinaire. He has established a brand as one of the strongest lyricists in the soca field under the moniker the ‘Viking…

 
Read More

Marketing Tips for Caribbean Musicians from the Best- #2 BRANDING

This is an ongoing series on marketing tips that most dominant Caribbean musical brands use to distinguish themselves in the market.   Consistent and Recognizable Imagery and Messaging It sounds so…

 
Read More

Page 1 of 2

Login

Welcome! Login in to your account

Remember me Lost your password?

Don't have account. Register

Lost Password

Register