CARIBBEAN MUSIC

How ‘Soca Kingdom’ Creates Marketing Magic For the Soca Music Industry

Every year, like a child waiting to open Christmas gifts, the marketer in me eagerly awaits Machel Montano’s campaign for the Carnival season. His marketing team never fails to inspire awe…

 
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Shaggy & Friends ; How Their Social Media Campaign Nailed It!

 Shaggy & Friends Benefit Concert Was A Big Deal And Not For the Reason You Think Yes, it is a very big deal that the annual  Shaggy & Friends Benefit…

 
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SOCALYPSO Captures Talent Of Signal Hill Alumni Choir | A.C.E. Caribbean Event Review

SOCALYPSO Was An Incomparable Music Production Of All The Best Parts of Caribbean Music Caribbean people are always eager to see a great production.. ..it could be a  show,a  party…

 
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Kes The Band – Born Ready To Take Soca Music Global

Kes the Band (otherwise known as KTB) have been understated heavy weight brand ambassadors for soca music for a very long time. The team often makes a big splash on…

 
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2BK Top 5-Soca Rhythms of the Week

SOOOOO WHAT IS A RIDDIM? According to Wikipedia, Riddim is the Jamaican Patois pronunciation of the English word “rhythm”, but in reggae, dancehall, calypso, soca, and reggaeton parlance it refers…

 
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So you think you know Caribbean ‘riddim’? Guess again || Wisdom Wednesdays

If you enjoy Caribbean music, there is a high likelihood that you’ve heard references to a ‘riddim’ (rhythm) more than once. Many West Indians assume that everyone knows what they…

 
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